Overall I think the show has had a negative impact on coupon users. The show gives the impression that anybody can get these huge savings if they try. In the message boards of various couponing sites people are irritated with the show. Many say it’s nothing more than “organized hoarding”. I’d have to agree based on some of the people featured in the show. They have more food than a family could eat before it expires. Yes, some of these people donate a large amount of food to local food banks, but by clearing the store shelves of great deals they are hurting struggling families who just want to get a couple of items at a great price.
Stores are getting wise to this extreme couponing phenomenon. When a customer redeems a manufacturer coupon the store is reimbursed from the manufacturer. But stores that allow double coupons are footing the bill for the amount that is doubled. In April, Kroger chains in the Houston, Texas are stopped doubling and tripling coupons. Other stores have begun to limit the number of doublers used, or the number of like coupons used per transaction. Wal-Mart has also revised its coupon policy to be more specific about what the store will and will not accept. They now require manager approval for more than 40 coupons in one transaction or over $50 in coupons in one transaction. It seems that rising food prices and extreme couponing may mean fewer deals to be had by regular folks.