An interview with Treea Cracknell, owner of Sleep With Modesty, a line of nightclothes that is both sexy and comfortable. The entire line can be seen and purchased at SleepWithModesty.
Tell us about yourself. What is your background? Do you have any formal training? Have you always wanted to be a designer?
I was born in Mexico City to bohemian parents, spending my early years being driven across Central America in a yellow VW Beetle. At Art College I studied photography. After finishing my degree I was quickly drawn to the burgeoning world of the web.
Back then everything was so new it all felt really exciting. I worked in new media for over ten years, but by my early 30's I wanted a new challenge and decided to retrain. I chose to study lingerie design and pattern cutting. My mum taught me to sew when I was young and I’ve always designed and made clothes, so when I decided to start my own business, designing clothes seemed like a natural step.
I started designing nighties in part because I couldn't find anything that met all my needs. I wanted a nightie that felt luxurious, was flattering and made me feel sexy and beautiful, but didn't leave me feeling over-exposed. Most nighties are either dull or frumpy, super chic and a little too grown-up for my tastes, or super sexy with very little in between.
How did you choose the name, Sleep With Modesty? Your designs are not particularly modest!
The name Sleep With Modesty is kind of a pun, as it as it refers in part to me. Reflecting my parents’ hippie side, they named me Modesty Tree. I’ve never used my first name and added an 'a' onto the end of Tree before going to school. My husband suggested using modesty as a name for my business, but it’s definitely an adverb rather than a noun. In terms of my nighties being modest, I think they are sexy and glamorous, but still exude an air of mystery.
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