I thought I was the only one who did it

Author: Tom BuxPublished: Feb 19, 2004 at 7:39 pm 0 comments

Apple thought they were so cool. They had a brilliant marketing campaign to increase the already impressive market share of their iTunes music store. They would put codes into Pepsi caps. Uncover a code, win a free download from iTunes. One in three Pepsis had the code.

The only trouble is, as it turns out, is that people have discoverd a way to determine if their Pepsi has a winning code. All without buying a soda.

Not that I blame them entirely. I'm a Coke man myself. I've only been guzzling diet Pepsis to get the codes.

Accordint to MacMerc, it's pretty simple.

Your first task is to find a store that has the coveted sugar water. Just look for the yellow caps. Diet Pepsi, Pepsi and Sierra Mist all have them, and some [surely single] nerds claim select Mountain Dew bottles do as well.

Once you've captured a bottle, use the below image as a guide to try and uncover its destiny.

The secret is the angle. I've found it to be 25 degrees, but that's really no use when you're out in the field. Just tilt it until it seems about that, and look up towards it (hold it above your head). With luck, you should be able to see under the cap. Here's what a loser looks like:

Now I admit, I've done it. Who hasn't looked under the cap for a winner. But I guess my hours and hours of bloggin have ruined my eyes. All I see is a blur. I buy the Pepsi, only to find that I lost.

It also is somewhat shocking, though not surprising, that with very careful reading of your bottle, you can determine the 10-digit code necessary to buy a song, all without a single purchase.

Continued on the next page Page 1 — Page 2

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