15) Promote your content. The most important thing to remember is that content without promotion is well... just content. You need to get the word out that you have something important to say, get your site address in all of your advertising, get your site listed in search engines, write industry specific content that can be provided to other sites, and in general do everything you can to get people to your site where you do your selling. You can do a lot on your own but consider hiring a full time professional if your site is important to you. The money you spend will be returned ten fold (and I can guarantee it) if you follow the rules provided in this article.
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