How To Write Great Website Content - Page 3

8) Structure your text. Make use of bold headings, short paragraphs, bullet lists and tables if the information requires it. To better organize your thoughts, divide your article into sub-headings. Sub-headings make things easier to digest. Instead of tackling the entire article at once, try writing one paragraph at a time.

9) Use words in your content that people will search for. At 168, we provide a service that will help you with this aspect of your content development. Search engines consider headings, page titles, bold and linked text to be more important and relevant and the precise wording of these sections of your content are extremely important. Contact us for more details.

10) Create a lot of links and use relevant keyword phrases as the link text. Ask other sites with similar content to link to your site and most important, tell them the text to use in the link.

11) Make good use of white space and allow your content to breathe. Don't allow text to butt up against graphic elements on your site or photographs, etc. Don't place too much emphasis on your navigation elements if content is important to your site. Allow users to easily read your message in a clean, uncluttered and — in the case of blinking text — non-irritating environment.

12) Write your own content. Use only content (pictures, text, videos, ...) made by yourself or with explicit permission, everything else probably infringes someone's copyright.

13) Check and double-check your content. Use a spell-checker, and have someone check your texts for correct grammar. Some people are really turned off by those kinds of errors and it can cost you a potential sale or ongoing client. When in doubt hire a copywriter or even someone to proofread your own writing. You usually only have one chance to make that first impression and if you take your content seriously then a small investment in the services of a professional writer will be well worth your money.

14) Try to avoid placing banners at the top of your page. If you run a site that depends on advertising you might want to ignore this suggestion but for most sites, banners will instantly take your customers to another site other than your own and you will lose the sale. If you have to have banners or advertising on your site, limit the number of banners on your site to no more than two per page. One is ideal and try to make the advertising relevant to the content to add value.

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Article comments

  • 1 - Aaman

    Feb 07, 2005 at 5:35 pm

    Great guide - ty - one for constant reference.

  • 2 - DrPat

    Feb 07, 2005 at 6:26 pm

    Good recommendations, especially #13; correct grammar and spelling are essential to readability.

  • 3 - mary

    Oct 06, 2007 at 11:55 pm

    ty for your site. its a big help ill be changing my site soon and adding more content and getting rid of alot of links and crap lol. again ty..

  • 4 - hadeel

    Jan 21, 2009 at 2:29 am

    Thanks a lot. It is really good job.

  • 5 - Ramesh Kommana

    Feb 20, 2009 at 7:26 am

    After the content of the above page fully read. But I am not statisfied of it. describe more....

  • 6 - vanibala rambothu

    Jun 11, 2009 at 12:38 am

    Good recommendations.

  • 7 - Website Content

    Sep 17, 2009 at 5:23 am

    Nice post. Producing interesting, relevant content not only encourages the search engines to position a website highly in the search results but also helps gain visitor loyalty with people visiting time and time again.

  • 8 - Cr8ivebug

    Sep 28, 2009 at 9:33 am

    I had written an post on my blog regarding "Why Content is King" and this post complements the post very well. In fact anyone who wants a more detailed write up on what I started definitely must read this. I will try to link this to this post for my readers.

    Thanks Chris

    Pratheesh

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