8) Structure your text. Make use of bold headings, short paragraphs, bullet lists and tables if the information requires it. To better organize your thoughts, divide your article into sub-headings. Sub-headings make things easier to digest. Instead of tackling the entire article at once, try writing one paragraph at a time.
9) Use words in your content that people will search for. At 168, we provide a service that will help you with this aspect of your content development. Search engines consider headings, page titles, bold and linked text to be more important and relevant and the precise wording of these sections of your content are extremely important. Contact us for more details.
10) Create a lot of links and use relevant keyword phrases as the link text. Ask other sites with similar content to link to your site and most important, tell them the text to use in the link.
11) Make good use of white space and allow your content to breathe. Don't allow text to butt up against graphic elements on your site or photographs, etc. Don't place too much emphasis on your navigation elements if content is important to your site. Allow users to easily read your message in a clean, uncluttered and — in the case of blinking text — non-irritating environment.
12) Write your own content. Use only content (pictures, text, videos, ...) made by yourself or with explicit permission, everything else probably infringes someone's copyright.
13) Check and double-check your content. Use a spell-checker, and have someone check your texts for correct grammar. Some people are really turned off by those kinds of errors and it can cost you a potential sale or ongoing client. When in doubt hire a copywriter or even someone to proofread your own writing. You usually only have one chance to make that first impression and if you take your content seriously then a small investment in the services of a professional writer will be well worth your money.
14) Try to avoid placing banners at the top of your page. If you run a site that depends on advertising you might want to ignore this suggestion but for most sites, banners will instantly take your customers to another site other than your own and you will lose the sale. If you have to have banners or advertising on your site, limit the number of banners on your site to no more than two per page. One is ideal and try to make the advertising relevant to the content to add value.