We’ve all seen Hollywood stars on movie sets. We’ve also seen their stars shine brightly in commercials. Jude Law, Keira Knightley, Matthew McConnaughey, and Ryan Reynolds have joined the crew and boarded the Fashionista ship. I know it sounds corny, but I said it.
Here’s a list of these four celebrities' fashion campaigns:
- Jude Law – Dior Homme Sport
- Matthew McConnaughey – Dolce & Gabbana (One Gentlemen)
- Keira Knightley – Chanel CoCo Mademoiselle
- Ryan Reynolds – Boss Hugo
It’s become a trend, but what’s in it for the Hollywood stars? Besides money of course. It must go deeper than that. And why do fashion companies prefer to use Hollywood names? Why not use models?
According to Filmonic.com, big screen faces don’t usually accept commercial opportunities in the U.S. Why? In a nutshell, they could be at risk of damaging their credibility. However, this is not the case in other parts of the world, with Asia and Eastern Europe offering big bucks to Hollywood actors and actresses.
Celebrity endorsements benefit both partners. Saurbh Katyal on chillibreeze.com lists the common factors in celebrity endorsements:
- Instant brand awareness
- Refreshing the brand (in a sense, re-launching the brand)
- Credibility/aspiration for PR coverage
- Persuading clients
And the list above cleverly connects with the following question: Why do fashion campaigns prefer to have Hollywood celebrities in their commercials? The answer is obvious, as the celebrity’s presence benefits the brand.
Superstars are always looking for opportunities to shine their stars even brighter, and if they see a door wide open, they’re going to walk through. Simple as that!