It is ironic that attributes considered of little value at a big company like McCann would be valued highly at a young, smaller company on the cutting edge of marketing communications. Go figure.
Lesson 4.
You always have something of value to add. Always. Identify your assets, never doubt them, put them out there for the right people to see, and watch what happens.
Bumper Crops:
Here are just a few of the things that have happened at The Concept Farm in the last five years: The company is working with an expanded A list client roster, doubled in size, expanded it’s capabilities and resources dramatically, won bushels of creative awards and, in 2008, Crain's New York Business named The Concept Farm one of the top 20 places to work in New York City. It all happened because the partners made the most of their individual assets for the collective well being of the company. Just like a farm.
Here’s what’s happened to me: I’m lucky to be around bright, creative talent that challenges and motivates me to try new things. We forged an alliance with The Cramer Institute, which gave rise to a series of bestselling books based on Asset-Based Thinking. We created a five time Emmy award winning television series, Cool In Your Code, for which I was honored with three personal Emmy awards for segments I host on the show. (Who says it’s too late to break into show biz?)
Lesson 5.
The positive ripples you create always come back to you when you least expect it and in ways you could never imagine. They are your rewards. Enjoy them.
Would I do it all over again? I am!
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