Instead of pouring money into expensive TV time — especially in states such as New Hampshire, where the major TV station are across a state line — candidates have started making videos, posting them, and then distributing the URL's. Where an ad, like this one for Jeanne Shaheen, is both hard-hitting and fun to watch, the impact per dollar can be enormous.
"A sinister cabal of superior writers."
Article comments
1 - Eric Olsen
Thanks Mark, that's important in the Ohio governor's race as well.
2 - Mark Saleski
it'll be interesting to see how the 'marketing' of politics changes over the next decade or so. the stuff going on in new hampshire is disgusting: wall-to-wall ads, each one with almost nothing positive to say...and full of (oversimplified) accusation and inuendo.
and they wonder why the turnout rate is so low.