You might think these Virgin T-Shirts are a joke, and you’re probably thinking that they’re art as well; Christ, what else could they be? But you’re not sure. It’s a tough place to be with your pants down around your ankles looking silly looking at silly art no? OK, so they’re a bit kitschy sometimes. God knows that there are a million T-Shirts out there with Adidas plastered on the front, made in China and finding their way into Africa and Palestine but it’s all good. We live in a Democracy – everyone shares in the wealth.
But the real question is: do you care about what you’ve become, what you wear, the car you drive, the God you pray to, the food you eat, the art you frequent? Of course you do. IM, Image Management, I told you. Pretend to be cool, pretend to be a virgin, pretend to be an artist if it helps, but it doesn’t matter and it won’t matter in today’s society cause they are all inflated currencies. Take another look at Michael Arata’s work; it is through any lens titillating without the cheap theatrics of a red light district whore or barroom stripper. The Prophet Mohammed can take you to the mountain but he can’t make you jump unless you believe. Michael has taken us up there many times before. Jump, you’ll see and you just might find that what you discover at the bottom hurts a lot harder than the fall. Open your eyes. This is you.
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