Tell me a little about the campaign that you are working on with Brickfish. How did you come up with the idea? What are your goals with this campaign?
We have been engaging more and more in the social media channels and Brickfish creates a unique product or promotion that can gauge the effectiveness and show the power of social media through one simple promotion. At a time where budgets are shrinking promotions like these can hopefully expose many to our great winter destinations and at a great value.
Share with us some interesting submissions that have been submitted so far for the campaign. What do you like about them? What is likely to capture your interest and win the campaign?
No matter whether it is a photo or video, people seem to be having fun in snow. That is what we are all about and we embrace the awesome winters in Utah and hope visitors will do so as well. I would say that creativity of the photo or video will certainly play a roll in who wins and it is hard to not like the blooper type of video. We should have a lot of entries to choose from. Here are some early favorites:
What was it like having the Olympics in such a close location? Did it help business, or harm it? Do you have any good Olympic stories to share with us?
The 2002 Winter Olympic Games was an amazing event that seemed to gather steam each and every day. Each night was a party and Salt Lake was a transformed city. I remember having fun with the Norwegians at the Nordic events, the Dutch at the Speed Skating, the Americans at the Half pipe event, and everyone at the medal ceremonies each night. I would say the greatest benefit from the Olympics is the validation that Salt Lake is a world class winter destination. And it is not that we weren’t before the games but an Olympics can certainly communicate that message to the world. We have seen a spike in international travel as well as domestic travel and our state ski visitation has set records for the last three years running.
If you could go skiing/boarding anywhere in the world, where would you want to go? Why would you want to go there?
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