the Products are released, widget-mania strikes!
everyone wants a widget and the early Results have Mr.E with 60% Market share due to his Price advantage and blanket Marketing...Mr.M has 40% and considers that a solid base of very satisfied Customers who are quite Loyal to his Brand due to the higher Quality
both Companys decide it is time to go Public and prepare for their IPO in the Stock Market
as the Day comes the Market share has changed to 55% for "E" and 45% for "M"
due to a slight increase of Customers choosing to "buy American" and/or deciding on Quality from either the Marketing or word of mouth influences.
Mr.E has worked ceaselessly for this Day, his entire Business Plan was geared towards maximizing what he would make from this IPO and his own personal stock in the Market to come...he hires an Accounting firm to make the Books look as good as possible, stretching the Rules as far as possible to maximize the Bottom Line for the quarter...towards this Mr.E has spent some of the "windfall" from initial Profits to shore up the "numbers" as well as written the IPO in his own favor adding in a lucrative "Golden Parachute"...the Corporate Model coming from the supply side, "trickle" down", school of Economics
Mr.M has hired an outside Firm to audit his own Books to confirm their accuracy and to Certify that the results show a sustainable business Model with a very Respectable profit/cost ratio...the Corporate Model being the demand side, "rising tide lifts all boats", school of Economics...Workers and Management both share in the success of the Business.
end of IPO day has Mr.E with a significantly higher price for his Stocks, the Bulls just went charging after it, and Mr.E scored a fortune...Mr.M did well enough to celebrate and starts his Day with a Company wide announcement showing just how much each of them made from their own Stocks and what this influx of Capital will do to help the Company continue to prosper
some time later and Mr.E's widgets start to break while the higher Quality of Mr. M's last twice as long before needing replacement...now many Customers begin figuring out that the 10% higher price is well worth the double effective use