Be Reasonable: When you complain, you either want your problem fixed or you want to be compensated for your inconvenience. Whatever it is you’re seeking, keep in mind that being reasonable is the key. You need to be reasonable with what you choose to complain about (complaining about rough weather on a flight will get you nowhere), but you also need to be reasonable in what you expect someone to do in return. If you complain about something relatively minimal, assume the remedy or reimbursement will be relatively minimal as well.
Be Honest: Sometimes people may look for reasons to complain, hoping they can use their complaint to get a better hotel room or a free airline ticket. Looking for things to complain about, however, is really just looking for trouble. If you have nothing to justifiably criticize (or need to look through a proverbial microscope to find something) then your complaint may be bordering on dishonesty. Instead of filing a non-existent complaint, try something else and offer a compliment. The staff might react just as favorably.
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