[Blog Services Review]: Has this happened to you?
You spend all night setting up your very own blog, but in a short time you realize nobody is coming to read it. You jealously watch the biggest blogs out there getting tons of attention but how can your blog get noticed too? - [excerpt: BlogExplosion ]
That's the front line tag on the home page at one of the fastest growing blog traffic exposure exchange systems on the web right now, BlogExplosion. Since they are in a high growth phase at the moment, and hot within amateur blogging circles right now, we thought we would take a stab at a short critique. We also have a few sites monitoring the performance of the service's claims for us and will provide feedback in a upcoming article here on Blogcritics along with results of our poll over at the ZZ NewsPortal. We are using it ourselves to assess the system's ROI. Return on Investment? Yes, ROI, but this is NOT a financial investment I am referring to. What's intriguing about BlogExplosion's business model is the investment is in your own personal surfing time, rather than in your dollars paying for pop ups or banner serving! You CAN, however, pay for increased visibility time if that's your thing, and they appear to be generating some additional revenue from other sponsors in their approach.
The system is really designed for BLOGGERS, and the business model used seeks to capitalize on the common frustration of the many bloggers out there who are in search of visitors who will comment on their posts. (For good or bad I might add.) In fact, their model is designed so that the more you surf within their "system," the more credits you accumulate, which in turn can be apportioned to any number of sites a blogger may be maintaining. This translates into more exposure of your own site in proportion to the time you invest reading and surfing other blogs in the membership. Sort of an "I'll scratch your back if you scratch mine" philosophy. Pretty sweet. There are similar services out there, but this one seems to be on fire right now!
The principle behind this service is a mutual exchange of surfing exposure monitored by a "timer" applet that ensures visitors don't just click and run. The visitor can read the site, rate the site on a crude scale of 1-10 based on their own personal preferences, (from "It needs work" to "Great") or as is often the case, comment on the posts if they are interesting. The "timing" feature monitors the visit time with a visible countdown of about 30 secs in a java applet (we think) in a surf bar added to each site's impression. You are not directly on the visitor's site's url but instead are getting an indirect feed via BlogExplosion servers after registering your site, and after their screening process to ensure the site IS a blog.