Imagine walking into the waiting room of an aesthetician that is filled with plastic chairs, artificial plants, old magazines, and overflowing ashtrays. While the receptionist is polite, waiting for a facial is the same as waiting for any other service.
Once the aesthetician is ready for your appointment, the pampering begins. The client crawls into a warm bed covered with clean white sheets. As the aesthetician begins working, the client falls into a relaxed state while receiving a facial massage.
Today, the client walks into a spa where melodic violin music is softly playing in the background, and the air is scented with the soothing fragrance of candles. An escort leads the client to a locker to store personal belongings. Changing into a fluffy white robe and slippers, the client heads to a bed covered with fragrant white sheets.
Tools for injections, needles, and face products fill the counters. Settling into the covers, the client begins relaxing and feels his/her eyelids slowly close to the rhythmic music playing in the aesthetics room. The aesthetician’s goal is to provide a relaxing and peaceful environment where the client receives complete pampering.
Aesthetics once appealed to a small demographic of women. This elite class was the primary clientele because they had large sums of disposable income and considerable leisure time. Services were utilized in order to remain relaxed and feel renewed and refreshed. Today, the aesthetics industry has discovered a way to appeal to a wider market: welcome the working middle class.
With the addition of the working middle class, there has been a shift in desired services from aestheticians. Clients are demanding longer-lasting results from services to continue to appear younger looking. Anti-aging and medical aesthetics have received a major boost in popularity because, for a little more money, results from the procedures are effective for a longer period of time.
“People have become more educated in taking care of their skin, and there is an array of different financial levels of people who come in,” says Eckles, an aesthetician and owner of Beaujola spa in Scottsdale, Arizona. “A working class person comes in every six weeks instead of every three or four. It is definitely appealing to a larger mass at all income levels.”