Maybe I don’t need it all the time, but I use it all the time. After all, I’m rarely in uber-humid locales like the Bahamas or the Bay Area. I’m in the Midwest, where the sun is good and hot in the summertime (sunburned lips a possibility) and it's frigid in the winter (wind-burned lips a possibility).
I have dabbled occasionally in the lip balm products of other companies, such as Burt’s Bees, Carmex, Blistex, and the generic brands put out by each drug store. I'm certain there are designer lip balms in trendy places like Neiman Marcus, but I'm not a customer. I always come back to the standard. First of all, ChapStick is quite inexpensive. It’s not chi-chi – it’s reliable. ChapStick glides on easily and has the optimum consistency, and the flavored ones have just enough fake flavoring to be attractive, not annoying.
My favorite is cherry, but I can stand strawberry and even the plain ones. They’ve also come up with more "organic" combinations – meh, I can take those or leave them.
The first thing I do when I get into the car is apply the ChapStick. When I did that just now, I realized I’m running low.
Addicted to ChapStick? I don’t know. Maybe I’m just a loyal customer.