The faithful will be making their annual pilgrimage to Mecca on the Milwaukee this August, and it’s shaping up to be one heckuva Mecca.
Move over, Milwaukee. There’s a new horse moving in: The Iron Horse.
The Iron Horse Hotel is scheduled to open in Milwaukee in July of this year, just prior to the grand opening of the new Harley-Davidson Museum.
I recently toured the building site and was suitably impressed, as Tim Dixon, the owner and developer, and Brigette Breitenbach of Breitenbach Weiss, the firm handling the public relations for the hotel, gave me all the details. They spent a fact-filled hour giving me all the information on the hotel - from the history to the upcoming grand opening and beyond.
Tim Dixon is a real estate developer who built and owns the Iron Horse Hotel. He’s well versed on both sides of the hotel coin. He’s a demanding business traveler, and he’s a HOG™ member. As he says it, “I’m my own target audience.” Tim is the proud owner of a Harley-Davidson Custom Road King and travels frequently in connection with his development company.
This article will, I think, answer all your questions and, I hope, some you may not have thought of. I’ll be doing at least a couple more articles on the hotel over the coming couple of months, and giving you plenty of photos as it progresses.
Hotel Information
The first boutique hotel in the industry anywhere in the United States, the Iron Horse will appeal to both sophisticated business travelers and to bikers. It will have amenities for the most discerning and demanding business sophisticate. (That’s in yuppie-speak. In biker-speak, it’s amenities up the wazoo.)
In addition to bikers, the Iron Horse Hotel is also targeting savvy business travelers looking for the less impersonal business hotels. Milwaukee is home to a number of large corporations including Manpower, GE Healthcare Technology, Rockwell Automation, and Kohl’s Corporation. It follows that there’s a steady stream of business visitors year-round who need appropriate food and lodging. The Iron Horse intends to provide it. Says Tim Dixon, “To me, a boutique hotel is the perfect marriage of entertainment and real estate development.”
The hotel will be staffed and managed by Desires Hotels, a Miami-based firm with a stellar record of managing independently-branded modern boutique hotels, including the Strand Ocean Drive, the Hotel Astor, the Sagamore, and Circa 39, all in Miami Beach; the Hotel Mela in New York; the Water and Beach Club in San Juan; and the Glenn Hotel in Atlanta.
To quote Raul Leal, president of Desires Hotels, the Iron Horse Hotel “appeals to customers looking for one-of-a-kind architectural and interior design, personalized service and an experiential stay.” According to Doug Carrillo, senior vice president of sales and marketing for Desires, the Iron Horse “is at the forefront of a travel segment no one in the industry is addressing today…”
Article comments
1 - Nenad
Strange approach to bringing more visitors. I would like to see their annual financial report
2 - Lou Novacheck
For rojerr:
You'll have to go to the hotel's website to do that. Just click on the name on the last page of this review.