CSR stands for corporate social responsibility. Proper CSR is a conscious attempt by corporations to act ethically. CSR has also become a marketing advantage. Businesses can promote their ethical approach to employees, the environment, human rights, fair trade, honest marketing, ethical selling, community involvement, and policy transparency.
CSR might also be abused by enacting ethical policies without actual intention for the sake of liability, marketing, or to appear within compliance. A notable example of this is Enron’s seventy-five page code of ethics.
Evidence indicates that consumers are willing to pay more for items and services believed to be ethically produced. One study even indicates that consumers punish unethical business. There are many blogs that discuss various aspects of CSR.Powered by Sidelines