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CRM Business Plan

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A CRM business plan is a document summarizing how a business owner, customer relationship management manager, or business intends to organize and manage the customer relationship management strategy within the organization.

This document describes an organization's current status and plans for the future from a customer relationship management perspective. It generally starts with a clear situation analysis, and goes on to explain the strategic map of the business. It then projects future opportunities and maps their various

financial elements, as well as the operational and customer relationship management strategies that will enable the organization to achieve its goals.

You can find more information related to customer relationship management at a number of blogs on the internet, including the contact center management blog.

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