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Coming Soon: The Loudest Olympics Ever

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Have you seen (and heard) this commercial yet on NBC?

What is this high-decibel, testosterone-drenched, CGI-laden mini-monstrosity promoting exactly? Is it a sequel to Independence Day? Some kind of Fantastic Four-on-ice extravaganza? Ice Capades in The Matrix? Lord of the Rink: The Fellowship of the Hockey Puck?[ADBLOCKHERE]

Actually it’s a preview of the upcoming 2006 Winter Olympics coverage on NBC. There’s also another even more outrageous Olympics ad I’ve seen that is trying to be some kind of extreme sensory overload music video with a blaring pseudo-metal/pop song soundtrack (unfortunately I can’t find it online though — just watch [MS]NBC for awhile and you’ll see it in no time). And it appears that they’re going similarly overboard with Winter Olympics coverage online and in every other imaginable way.

The message I get from all of this is:

TRUST US, THIS IS REALLY GOING TO BE TOTALLY LIKE AWESOME, DUDE!

CHECK OUT THESE FLAMES AND EXPLOSIONS!!

WE’RE SPENDING A LOT OF TIME AND MONEY ON THIS!!

IT’S THE OLYMPICS!!! YOU KNOW YOU WANT IT!!!

COME ON, TUNE IN DAMMIT!!! WE’RE PULLING OUT ALL THE STOPS!!!

PLEASE!!??

Well, I’m not sure I can handle 416 hours of this kind of excitement.

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