CNBC has been doing a great job with long-form programming of late. Their business specials on Wal-Mart and eBay earlier this year were great pieces of in-depth analysis on the companies.
Their latest production – Las Vegas, Inc. – lacks a bit of the depth that made the Wal-Mart and eBay specials so compelling, but it brings to light things about the business of Vegas that I’ve not learned on the countless Vegas specials I’ve seen on the Travel Channel, TLC, A&E or other networks (everybody’s obsessed with Vegas these days).
I don’t want to spoil some of the surprises, most of which revolve around the amazing uses Vegas moguls have for psychology and technology, but to hit just a few of the highlights:
After 30 years in town, Steve Wynn applied his obsession for the distance between table-game chairs, the height of ceilings and other design details in development of his new namesake casino. (As an aside, I’ve been to the Wynn casino and don’t see the appeal. But I’m not his target audience).
The former Harvard B-school professor running Harrah’s knows an awful lot about his customers and leverages his database in amazing ways.
The owner of the Palms has made a science out of sex.
Overall, a very enjoyable and educational 44 minutes of television.
CNBC has a tendency to scatter replays of their specials across their schedule for weeks or even months, so if you want a real behind-the-scenes look at how the business of Vegas works, consult your TiVo Guide.Powered by Sidelines