ISIS? ISIL? Islamic State? Daesh? What's in a name? A lot.
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Language Matters in Life and Business: Press Release Purgatory
You wouldn't know the music business was in crisis from the number of press releases Blogcritics receives every day. Unfortunately, far too many of them aren't doing their subjects any good.
Read More »Language Matters in Life and Business: Google Drops “Don’t Be Evil” Slogan
What did the search giant's motto really mean, anyway?
Read More »Language Matters in Life and Business: Disrupting the Climate Change “Brand”
Some scientists have been pushing to replace the phrase "climate change" with a more effective term.
Read More »Language Matters in Life and Business: Impulse Control When You Shop
Don't let marketing buzzwords and scarcity messaging urge you into impulse purchases this holiday season.
Read More »Language Matters in Life and Business: Minimalism Can Pay Major Dividends
Slogans are as key as product names for marketing, and the shorter the sweeter, especially in the 140-character Twitter era. Sometimes advertisers hit the nail on the head. Other times they don't.
Read More »Language Matters in Life and Business: Getting It Right This Holiday Season
Ad agencies have copy editors who make sure the verbiage in their messages is correct. But when businesses do their own marketing, correct English and even correct spelling often go out the window.
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