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Cargo — The Magazine

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The business of magazines is to get people to look at the ads and then buy the things advertised. Magazines differ in how they attract those eyeballs. Wired wants to sell lots of gadgets — and they attract the reader by offering some serious looks at trends in technology, science, and culture. Maxim wants to sell lots of stuff to men, and they attract readers with almost naked women. Playboy drops the almost from the naked women — but hey, they have serious articles, too! Blogcritics is no different – we hope you follow the links and buy your stuff from Amazon.com.

A new kind of magazine for men cuts out the distractions. Cargo Magazine is about "Tech+Clothes+Cars+Culture…Your money well spent". It’s here to show men how to spend money; well not all men, more like men who don’t have kids, tuition payments, orthodontist payments, mortgage payments….

Actually, there’s still quite a few things I can afford, and may even buy here, above and beyond the $1.99 Ace Pocket comb that is listed in their Grooming article. This particular article ranges from the practical, such as the comb or an Oral-B cross-action toothbrush, through various Gillette and Norelco razors, up to a few rather ridiculous items. For instance, there is a matched set of finger and toe nail clippers from Dovo Solingen for $99.95, "A pair of stainless steel nail trimmers that shear off even the toughest claws with ease…These trimmers are incredibly strong and have a very sharp edge, for a clean and even clip." Sounds like the ideal gift for Professor Lupin — most of the rest of us can get by with something a little cheaper. There’s also a $220 The Art of Shaving Silvertip-Badger Shaving Brush.

Natural bristles are softer than synthetic ones and hold water longer.
"Silvertip hair is unbeatable," says J.P. Mastey of Baxter of California, maker of high-end grooming products. "The dense strands produce the richest lather, for a smoother shave."

At the very least, I hope these are free-range badgers that are allowed to roam happily about the forest, before they are hunted down and robbed of either their life or their bristles. I’d hate to think these badgers were cruelly raised in some Tyson-like badger-factory farm just so some Yuppie with too much disposable income can have a nice shave.

The tech articles are a little more practical, with reviews of the new Sony PSP and other handheld game systems, plus a little bit of advice on things like synchronizing contacts between your cellphone, computer, and handheld. The fashion articles I mostly skipped over, because they seem to ignore my number one fashion rule — if it’s not going to be in style ten years from now (or ten years ago), don’t buy it.

Cargo also comes with other helpful consumer tools. There’s a whole page of stickers towards the front, that you can peel off and then stick on the pages that have "stuff you want to buy, need to investigate further, or plan to come back to months from now." Towards the back, there are a page of tear-out cards that you can put in your wallet, that have the lists of recommended products from the magazine. That way, you won’t have to carry the magazine around the mall with you.

If you can’t get to the newsstand right away to buy the latest issue of Cargo,
you can sample their editorial offerings at http://www.cargomag.com/.

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About Bruce Kratofil