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Box Office Update 7/24-7/26: G-Force Squeaks to the Top

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Last week, Harry Potter and the Half-Blood Prince won the weekend by a rather decisive margin in its first weekend of wide release. Its second week of release sees it stung with a 62% drop from its opening frame. All I can say to that is "Wow!" I knew it would take a sizable dip, but this is larger than I was expecting. That said, I am sure this coming weekend it will level off a bit as it begins its IMAX run. Still, that is a pretty big drop to contend with for such a blockbuster movie. Well, there is no love lost, as it is still raking in the money and is sure to continue that trend, especially when it hits DVD.

So, with Harry Potter slipping out of its top perch, what movie managed to grab the slot? Why Disney's special effects laden talking guinea pig movie, G-Force, of course. I cannot comment on the quality, or lack there of, of the movie, not having yet seen it. I can say that it isn't at the top of my list, but there is no denying the high level of talent involved and the rather manic energy of the trailer. Perhaps one day I will see it, not sure when, but there it is.

Stepping down to third place, you will find the second new movie of the weekend, The Ugly Truth. It performed a bit better than I was expecting, and I should have known as much. Anyway, the romantic comedy attempts to lure in the male demographic with a certain level of crassness, nothing like Good Luck Chuck, but it is there in a more well-meaning way. It is an enjoyable movie while one is watching, but quite easy to forget. I like it for trying to be different by pulling away the fairy tale veil, but am indifferent to the way it falls back on the genre standards in the latter half. I suspect it will linger for a while before dropping away.

In fourth place is the weekend's best new movie and one that came as a complete surprise to me, Orphan. It is essentially a combination of domestic thriller and creepy kid movie — it does not really offer anything new or push any boundaries. I guess you are wondering why it is so good then. Well, it does everything so right, it executes on every level and is very creepy, atmospheric, scary, and just flat out entertaining. It will have you jumping, cringing, laughing, and applauding.

Fifth place plays temporary home to the third Ice Age film, which keeps chugging along. Sometime next weekend it will likely pass the gross of the original film, but will probably not reach that of the second film. All I can hope for is that this series is done, I think it has gone past its expiration date.

The rest of the list is generally holding pretty solid, with The Hangover really making a name for it this summer with some great week to week holds, solid reviews, and is becoming one of the biggest R-rated films ever (not just comedies). You do have an example at the other end of a flop in the R-rated department, Bruno continues to plummet, it will be off the top ten next weekend.

Next weekend will see the arrival of the new Judd Apatow comedy Funny People, which looks pretty good, the family oriented Aliens in the Attic, which does not, and the horror film The Collector, which I am looking forward to but am not expecting to make much of a splash.

Three movies dropped off the top ten this week: Up (12), My Sister's Keeper (14), and I Love You, Beth Cooper (15).

This Week Last Week Title Wknd Gross Overall Week in release
1 N G-Force $31,706,934 $31,706,934 1
2 1 Harry Potter and the Half-Blood Prince $29,462,187 $221,295,818 2
3 N The Ugly Truth $27,605,576 $27,605,576 1
4 N Orphan (2009) $12,871,483 $12,871,483 1
5 2 Ice Age: Dawn of the Dinosaurs $8,408,430 $171,499,101 4
6 3 Transformers: Revenge of the Fallen $8,124,427 $379,214,172 5
7 6 The Hangover $6,461,370 $247,073,766 8
8 5 The Proposal $6,379,926 $140,042,989 6
9 7 Public Enemies $4,352,650 $88,278,880 4
10 4 Bruno $2,832,870 $56,629,390 3

Box Office Predictions Recap
Not a bad week, if I don't say myself. With the lone mistake coming at the top, I quickly settled in came through with the rest of the top ten in the proper order. Who would have thought a debuting movie about guinea pig spies would take down the second weekend of the mighty sixth Harry Potter film? Still, despite this placement mix-up, I did pretty good on the gross predictions front. What will next week hold? A second weekend victory for G-Force? Nah, I didn't think so either.

Here is how the field matched up:

Actual Prediction Title Wknd Gross Prediction
2 1 Harry Potter and the Half-Blood Prince $29,462,187 $35 million
1 2 G-Force $31,706,934 $28 million

3

3 The Ugly Truth $27,605,576 $20 million
4 4 Orphan (2009) $12,871,483 $15 million
5 5 Ice Age: Dawn of the Dinosaurs $8,408,430

$9 million

6 6 Transformers: Revenge of the Fallen $8,124,427 $7 million
7 7 The Hangover $6,461,370 $5.5 million
8 8 The Proposal $6,379,926 $4.5 million
9 9 Public Enemies $4,352,650 $3 million
10 10 Bruno $2,832,870 $2 million

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