Street argues that PublishAmerica markets the books it publishes and makes them available to online bookstores and to bookstores across North America through the wholesalers Ingram, Brodart, and Baker & Taylor. “PublishAmerica sends out press releases announcing a book’s release, as well as announcement letters to the author’s family and friends," he says. "We also send review copies to legitimate reviewers daily. Further marketing is a joint operation between the publisher and the author”.
Lilian Masitera, one of the most versatile Zimbabwean writers, has published a collection of poems, Militant Shadow; a novel, The Trail; and a collection of short stories; Now I Can Play. Her writings tackle contemporary issues in Zimbabwean culture and she does it in a manner that is clear, straightforward, no-holds-barred and forceful. Furthermore, her books are examples of high quality self-published works, as she contends that because a book has been self-published does not mean it is sub-standard or of a poor quality.
Another author, Irving Karchmar, says he decided to self-publish Master of the Jinn: A Sufi Novel because mainstream publishers did not want to be associated with it. “I can’t do anything about the relentless commercialism of modern publishing, especially since it is a Sufi novel, about Muslims, published after 9/11, that no one wanted to touch. So after a couple of years of sending it out to agents and publishers, I decided to publish it myself.” The novel since been has translated into Russian; Bahasa, Indonesia’s national language; Turkish, and into Malayalam, the language of the Indian state of Kerala.
Karchmar identifies a number of factors behind his novel’s success.
- I think I did it mostly in a smart way. I had a friend design the interior and cover, ($500.00), [I] did my own editing, along with friends, and paid only $99.00 for the initial fee for putting it in their system, which included an ISBN. I also decided to pay an extra $75.00 to get a Library of Congress I.D. number, and a bit more to get into Baker and Taylor wholesalers, so anyone going into a bookstore could order my book. They have deals with other online sources and are now owned by Amazon.com so my book is on Amazon, and Abebooks, Alibiris, Borders, Target.com and many small websites that affiliate with Amazon.
Karchmar advises writers who want to self-publish to invest in a good website, to market themselves and join discussion groups as well as invite bloggers to review the books. “Booksurge pays 25% of the cover price as royalty, so it is not too bad a deal, and by many hours of working at it, I have managed to sell well over 500 copies online and to a few bookstores." In addition, he goes on to say, "I also got a few bloggers to review the book and some magazines”.
Article comments
1 - Troped
This is all very helpful information, but I can't help but wonder if it's all quickly becoming moot. It may take a long while but paper is eventually going to go away. After that transition what will be the point of traditional (as in paper) publishing at all? I publish all my fiction on the web and even though I'm not making any money off of it, the project has its own rewards for allowing me to talk to the readers, and constantly update, edit, and change storylines as I see fit. Hopefully someday someone will come along and explain to me how I can make a career of it, but in the meantime doing it for love is worth it. So why publish? Just put it on a blog! Boom! Published.
2 - Julia
You should investigate Publishamerica more before just printing what one of their employee says. If you go to absolutewrite.com you will see the reasons no one should go with Publishamerica.
They are a vanity in reverse. Unlike standard self publishing, the author only gets a small royalty with Publishamerica. The books are overpriced and bookstores will not stock them because of the low discount rate.
Publishamerica is NOT self publishing.
3 - Sarah
The statement about not being able to make much money is not true for all self-publishing Web sites, especially not for Lulu.com (www.lulu.com). By creating content with an ISBN on Lulu.com, your books are automatically available for purchase on their Web site as well as on Amazon. Plus, authors can set their own royalties with a revenue split of 80/20, with 80% going to the authors. Lulu.com doesn't make any money unless the authors do. With their services marketplace, authors are provided with the tools to market and sell their works.
4 - The Editors
Regardless of the quality of the content, self-published books will always have one major impediment: publicity. If the author doesn't have a well-established platform (or isn't staggeringly wealthy) and if the book isn't available in bookstores to snag the browser, how will the average consumer ever hear about the book? The marketing that one person outside the traditional book publishing industry, particularly for fiction, 999,999 times out of 1,000,000 won't have any kind of impact, no matter how much the internet may have helped distribution.
P.S. Publish America blows.
5 - John Kremer
Self-publishing is a long-time and even nobel pursuit. Just see my Self-Publishing Hall of Fame to see what an incredible library you could build just using self-published books.
The librarian who says she won't read self-published books has probably read dozens of well-edited wonderful self-published books without knowint they were self-published. I wonder if she has cooked using The Joy of Cooking. Or read Leaves of Grass? Or enjoyed The Celestine Prophecy? Or watched Oprah's latest show about The Secret?
Publicity for a self-published author is not as impossible as you make it out to be. It takes work. It takes creating relationships with the media, but it can be done. Many self-published authors and smaller publishers have done it.
6 - robin d gill
The word "author-publisher" appears nowhere in your article or others I have seen on "self-publishing." While "self-publishing" is better than "vanity publishing," it still hints of vanity where vanity may have nothing to do with the decision to do it yourself. Yes, I am an author-publisher and see no reason to apologize for the freedom this gives me. With p.o.d. printing so inexpensive today, the only thing standing between good self-published books and and the readership such books deserve is the review establishment.
The advantages of being self-produced in music, where it is now common and accepted by the mass media, are more than matched in publishing. If you are unsure what I mean by that, please look at my books and see what I can get away with(Mixing two and even three-column clusters of poems within a basically single column text, special headers on every page, using “sous rature” (crossed-out words left in place for instructive or entertaining reasons) and odd Japanese fonts here and there for aesthetic effect, and even daring to put a different title on the spine, the cover and the title page, etc...).
"Rise, Ye Sea Slugs!"