These speculations are bolstered by the Facebook and "tell a friend" icons that are at the top of each of the pages on the website. However, these page elements are not particularly distracting - no screaming "Tell everyone now or die!" Instead, the referral elements are tucked away in the corner where they are visible but not intrusive.
Indeed, the whole site has that laudable effect: it is a site that seems like the writer is already a friend, assumes you know as much as he/she does, and wants you to share in the adventure he (or she) is embarking on as she looks for Billy Jones (though the fact we know he's likely to be found on November 2 does dull the sense of urgency somewhat).
However, as though to compensate for that, the website tones are dark, including a spoken warning from "Wolfen" - whom one can only assume to be the antagonist to Billy Jones - on the home page, and a creepy background soundtrack to the rest of the pages.
There are even a few Easter eggs on the site — pages available only to people who register as "fans" of Billy Jones (yes, I did... I admit, I was intrigued). Some of them are whimsical - reading a page from the Powers Island Tattler (apparently a magical equivalent of The National Enquirer) was a hoot - while others contain more warnings about the critical import of finding the hero of this series.
All in all, a fun website. And the price for the audiobook is certainly right, so while I don't know about you, I will certainly be there, trying to find out... who IS Billy Jones?