Too pure to be Pink: the limits of chick lit

Pink Ladies--Grease 2, of course.
From the smart cookies at Beatrice, an essay by guest author Meg Wolitzer about chick-lit novels, which she (winningly) calls Pink Ladies:


The Pink Ladies are completely apolitical. Yet beneath their manicured, high-gloss surfaces is a depiction of a certain kind of urban female life at this point in time. If these books were placed in a time capsule and opened up at a much later date, people would get to see what these post-post-post-feminist women were like. They'd see how sexual freedom played a big part in their lives, as big a part as, say, finding the right handbag or the right man to marry. Marriage certainly has a big role in these books, but it isn't contradictory to autonomy. In fact, autonomy here is about choosing the right man, and not settling for the dullish Lord or Viscount or advertising executive waiting in the wings. It's not groundbreaking or powerful, but it speaks to many women, even, weirdly, a woman like me, a long-married feminist and novelist. Chick lit is a damning term, one that brings to mind tight skirts and empty heads. But there's an irony and self-awareness at work in some of these books, hiding inside a blaze of pink.

Sure, why not? I never liked the term "chick lit" and its segregation from the rest of popular fiction. Like Wolitzer, I like Marian Keyes and the original Bridget Jones, as well as other novels that get promoted into the bad-pastel-cover ghetto. Even Cathleen Schine—who, despite the oprahtic film made from The Love Letter, can't be accused of tailoring her stuff to the mass market—got chicklitized with She Is Me, whose lowercase letters and coy design got her placed on that loathsomely perky B&N rack near the front of the store, but undoubtedly kept serious readers away from discovering the book.

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Article comments

  • 1 - DrPat

    Mar 12, 2005 at 4:37 pm

    Gawd, emdashes - I love the "oprahtic" adjective! I do hope that's creative genius and not just a typo of "operatic"...

  • 2 - emdashes

    Mar 12, 2005 at 5:40 pm

    Thanks! Brand-new coinage--feel free to steal. :)

  • 3 - Melissa Leedom

    Apr 16, 2005 at 9:59 pm

    Chick Lit Fans Unite



    Sub-Genre Begets Many Sub-Genres



    Helen Fieldings’ Bridget Jones and her infamous Diary introduced the world to the nontraditional romance novel"Chick Lit, they call it"and publishing"and readers"haven’t been quite the same since. According to a recent article on ABC.com, Chick Lit now “fuels the publishing industry.”



    Not to be topped, nor to miss out on a bona fide publishing trend, Christian publishing houses (who had already seen what the Left Behind juggernaut had wrought in their camp) were quick to, as USA Today put it, "put their faith in 'churchified' Chick Lit." Traditional Christian houses have fired their own salvoes into this mostly pastel-covered fray.



    And black publishers! Their female readers must have something to read that transcends the mere romance. Enter "Sista Lit." And the black Christian female readers! Where will it all end?



    Not to worry. Chicklitbooks.com has it all in hand. The pages of this fan site manage this muddle by title, author, publisher and type, as it says, From A " Z. Chicklitbooks.com boasts pages for books devoted to “Mommy Lit,” “Big Girl Lit,” and “Christian Chick Lit,” with titles as diverse as Kristin Billerbeck's She's Out of Control and Melissa Lea Leedom’s To Forgive, Divine.



    On Chicklitbooks.com, Chick Lit fans can read reviews of what’s out, see what will be out soon, BLOG about what’s been said, BLOG about the movies that have been made from Chick Lit"it’s a virtual party line, curlers in your hair pajama party.



    It’s a chick thing, guys. You wouldn’t understand.



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