The Fred Factor - by Mark Sanborn

For many, ‘postal employee’ would be considered a negative term. It might invoke memories of long waits at the post office or inconvenient holidays. Some might even remember the rash of postal shooting sprees from the late 80s. This book has the potential to turn those negative connotations on their collective heads.

In The Fred Factor, Mark Sanborn relates first-hand events from years of extraordinary service from Fred, his mail carrier. This motivated mailman took the task of mail delivery far beyond his job description. The stories of Fred and Fred-like individuals (as well as a few anti-Freds) provide enough insight for a graduate level course on customer service.

Any serious reader of motivational books will find little in this book which is new to them. The principles are strong, but are available in other places. The power of the Fred Factor is not the principles within the book but the motivation readers find to act upon them. The secret to this book is not content but perspective.

John Maxwell’s irrefutable ‘Law of the Chain’ specifies that a chain is only as strong as its weakest link. The law is presented as a leadership principle. It explains to leaders how to build a stronger organization: strengthen or replace your weak links.

The Fred Factor ignores this law. It even ignores the chain, or at least the majority of it. Its focus is zoomed in on one specific link: yourself. It acknowledges that your link is always significant, and then gives compelling motivation to be the strongest link you can.

This principle works regardless of the strength of the links around you. It explains how and why to excel, even in the most backwater organization.

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