Steven Little's book, "The 7 Irrefutable Rules of Small Business Growth," should be on the reading list of all small business owners and anyone who follows the small business market.
I loved this book!
The reason I loved it? The book elevates the outlook of the small business owner.
It is really a strategy book for small business owners. The author urges small business owners to step back and look at the big picture if they want to grow.
His premise is that opportunities and answers are not just within a company, but externally also. Or as a mentor of mine used to counsel, "don't focus inside the four walls of the business, look outside."
This is an easy-to-read book. The cover features a testimonial that says of the author, "Steve is a true story-teller." If you are like me, you probably take book testimonials with a grain of salt. But this one gives an accurate picture of what to expect. Steven Little is indeed a story-teller and he keeps it interesting with real-life examples.
One such example in the book involves the tale of two rope making businesses. One focused on growing a plant — henequen — and making natural-fiber rope from it. The other defined its business more broadly, as providing ropes of any materials for the shipping industry. The business that focused narrowly on henequen saw demand for natural-fiber rope decline dramatically, and is now at a mere fraction of its one-time peak. The business that saw itself in the context of a world that was changing with new technologies, and focused on meeting its customers' needs, changed with the times and now manufactures rope made of synthetic materials. It is thriving. It's this kind of example that drives home the author's points and keeps you turning the pages.
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