Ethereal Tales is a fantasy print publication based in the UK showcasing the fiction and art of talented writers and artists. Though not exclusively focusing on horror, the magazine does consider dark, scary stories. In this interview, founder and editor Teresa Ford talks about the creation of Ethereal Tales, what makes a good story, the state of the horror market, and some of her favorite horror books.
Tell us a bit about Ethereal Tales, Teresa. How did it get started?
It was one of those things where you just start chatting about something and nine times out of ten nothing will come of it, I mentioned to my other half that it might be cool to start a zine. I write and confess that one of the reasons to start it was so that I could 
put one of my stories in, as well those of like minded writers. The next day I bought a domain name and created the website, striking whilst the ideal iron was hot as it were, and I also told my family and friends what I was going to do…so that I couldn't back out of it.
My idea was to create something for anyone interested in fantasy fiction, a place were mythical creatures roam and magic still exists. I also want the website to become a community for writers, artists and readers to be able to contact each other... be it to give feedback on the work of others, or collaborate on future projects. Whether my vision will be realised or not I don't know - but I will do my best to make it work.
What type of horror fiction do you consider? Are you open to submissions?
Submissions of all type of fantasy tales are welcome, not just horror. But horror is 
welcome, as long as it is not horror for horror's sake. By that I mean give me a story about strange beasties and magical goings-on which just happens to have horrific elements, and I will be happy.
If you could narrow down to three the elements that make a great horror story, what would those be?
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