Do you have a website? Do you manage it yourself or do you have someone run it for you?
I do. It can be found at http://www.VirtualVice.net. I contracted with professionals to design and mount the site — three coders and artists in total. Once the site was published, I have been responsible for its maintenance. The site was engineered so that updating content is streamlined, but I feel it's imperative that authors have some basic web skills, given this is at the core of all contemporary publishing PR work. This holds true regardless of how and with whom an author publishes. Even when published by conglomerate publishing houses, there is an expectation by the imprint that the author will be actively engaged in the marketing of his book.
How do you deal with a bad review?
I'm too busy working on the next book to bother with reviews, positive or negative: I don't read them.
What’s next for you?
A novel focusing on the shifting roles of sexuality and erotica in American culture with the introduction of the Internet. How erotica made the Net commercially viable and drives much of the innovation in ecommerce and technology today. A look at the colorful pioneers in this market sector and how they left irrelevant the Hugh Hefners, Bob Gucciones and Larry Flynts of the world.
Thank you for this interview, Mr. Kays. Do you have any final words you’d like to share with my readers?
In today's world, with the inundation of information and entertainment in all its forms, for any author to attract and hold an audience is exceedingly difficult. I would encourage both new and established authors to embrace technology in exploring alternate ways to connect with their readers. Offer a sample chapter or two via audiobook format or downloadable Adobe pdf file. Use the Internet to brand your name and your books. Thank you to Blogcritics and its readers for this forum and opportunity to participate in the ongoing dialogue.