Interview with Ronald Aronica and Mtetwa Ramdoo, Authors of The World is Flat? - A Critical Analysis of Thomas L. Friedman's New York Times Bestseller - Part Two - Page 5

RA: We’ll give you yet another quote to tell why! Here is Bill Moyers at the 2007 National Conference on Media Reform, “The degree to which this [free trade] has become a purely ideological debate, devoid of any factual basis that people can weigh the gains and losses is reflected in Thomas Friedman's astonishing claim, stated not long ago in a television interview, that he endorsed the Central American Free Trade Agreement (CAFTA) without even reading it. That is simply because it stood for ‘free trade.’

We have reached the stage when the Poo-bahs of punditry have only to declare that ‘the world is flat,’ for everyone to agree it is, without going to the edge and looking over themselves. It's called reporting.”  And that’s exactly what we want to accomplish with our book, going to the edge and doing some “reporting” on what those qualified to analyze and report on 21st century globalization has to say.

We have 46 footnote references on our sources of information. Friedman has zero. We don’t make stuff up and tell stories about friends and elite CEOs. And we explore nine critical issues Friedman ignores or glosses over, along with an enumeration of 22 action items. Our book would be hundreds more pages if we expounded on each of these strategies and their rationales. We meant only to set the record straight on what Friedman is saying by providing the views of the experts, and then to provide the reader with a roadmap for exploring this vital subject further, for globalization affects all our lives and will be of even greater significance to our children and grandchildren. Simply stated, we all must learn about globalization and our available choices as we define our place in a global economy.

We hope our analysis of Friedman’s book provides readers who were awed by his 600 pages of bafflegab with a second take on the monumental subject of globalization.
To help our readers to develop their understanding of the issues, we have a shortlist of suggested readings and a comprehensive and growing resource list at www.mkpress.com/flat. Our message is “Wake up!” it’s past time to come to grips with the greatest reorganization of the world since the Industrial Revolution.

Q) Friedman is often accused of writing newspaper plain speak, speaking in clichés and in analogies but avoiding facts and avoiding substance to story telling. The idea is, according to Friedman, to be a translator of the economic jargon and make it accessible to the public. Is there any merit in this idea? Are economic facts about the current global regime so complex?

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Spincycle is interested in questions around media, governance, and political economy. He strongly values reading good fiction for he feels that it imparts the important value of empathy.

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