(Disclosure: Eddie Godshalk is represented by Pump Up Your Book Promotion, a public relations agency owned and operated by the author of this article.)
Eddie Godshalk is a leading authority on current, local real estate information. He is also the author of The Missing Keys to Thriving in Any Real Estate Market, a risk reduction blueprint for investors and real estate professionals who want to be experts in their local market and make more sales.
We interviewed Eddie to find out about his new book and life as a published author.
Thank you for this interview, Eddie. Can you tell us a little about yourself and how long you’ve been writing?
I have been investing in real estate and a licensed real estate agent in many states, for over 20 years, and have always been astounded as to how very little training agents get when being licensed, and very little knowledge they have as to the true risk and rewards of real estate investment. And as a person who has taken advanced sales training by the Sandler Sales Institute, I know the first step in sales is setting up rapport with the customer. But how can a real estate salesperson set up proper rapport when they are clueless to what affects prices and local real estate information? This part has always confused and challenged me. And once I figured out what is missing, I have been deeply engaged in finishing my web site Home Value Predictor and my book about the missing keys. This have been a near life long dream and project, and I have been working on it, ever since I lost my first million, back in the 1990s. Just not easy to find the right vendors or develop the software to capture and compile the data, this is the first step in developing a predictive model.
Do you write full-time?
I do not write full time. These days, I usually login into Twitter two to three times a day, and post on my blog and other blogs. There is so much real estate information missing that I could not put everything in my book, so I am updating and getting feedback from friends and through various Social media sites.
Who is your intended audience? Have you been able to crossover into other audiences as well?
Our core intended audience is real estate professional and investors, but many people will find my book enjoyable, informative, and entertaining. There a lot of people talking about the housing crisis and financial crisis in America, but ask any of these people if they have access to any current local information that will affect prices at the block level, and see what they say. I find this part pretty darn interesting since many so called experts do not have current local information. So my book is for anyone who wants to be a true local expert and informed.