Interview with Mayra Calvani, Author of The Slippery Art of Book Reviewing - Page 5

Do you blog?  If so, what can you tell my readers about the advantages of blogging as a useful tool in book promotion?

I mostly use my blogs to post reviews and author interviews. I also include the occasional book-related announcement of one of my books, but I don’t post personal or opinion pieces as many bloggers do. I find that many bloggers out there write stuff without substance, like what they did on a particular day. I don’t have that much free time! But I do have the book covers, blurbs, and purchase links of my books on the sidebar for visitors to see. If you have a good looking blog that has interesting and informative material and that is clear and easy to navigate, you can use it as a tool of book promotion, but it’s time consuming to keep the material fresh and to keep it coming at least once a week. When readers visit your blog, chances are they may check out your books (which of course are attractively displayed on the sidebar!) and sales may result.

How do you deal with a bad review?

Bad reviews can hurt an author’s ego, but they are, after all, one person’s opinion. I once heard an author say, ‘If I never receive a bad review, it means not enough people are reading my book.’ These wise words are very true!

Thank you for this interview, Mayra!  Do you have any final words you’d like to share with my readers?

I’d like to cordially invite readers to visit my websites and blogs:

www.MayraCalvani.com, www.slipperybookreview.wordpress.com and www.mayrassecretbookcase.com (children’s fiction).

I also keep two blogs where I regularly post reviews and author interviews:

www.mayrassecretbookcase.blogspot.com and www.thedarkphantom.wordpress.com.

Thanks for this interview, Dorothy. I enjoyed answering your questions!

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Article Author: Dorothy Thompson

Dorothy Thompson is CEO/Founder of Pump Up Your Book Promotion, an innovative public relations agency specializing in online book promotion for authors.

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  • The Slippery Art of Book Reviewing The Slippery Art of Book Reviewing

    Are you passionate about books? Do you have the desire to share your thoughts about a book with readers, yet are unsure about what makes a good review? Are you curious about the influence reviews have ...

Article comments

  • 1 - Gordon Hauptfleisch

    Nov 26, 2008 at 12:38 am

    Nice interview, Dorothy & Mayra. Congrats, Mayra, on success of "Slippery Art."

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