Joey Asher is represented by Pump Up Your Book Promotion, an innovative public relations agency specializing in online book promotion.
Joey Asher is the author of Even a Geek Can Speak: Low-Tech Presentation Skills For High-Tech People, which was originally published by Longstreet Press in 2001 and is now in its third printing by Persuasive Speaker Press, and Selling and Communication Skills for Lawyers, which was published in 2005 by American Lawyer Media. How to Win a Pitch: The Five Fundamentals that Will Distinguish You from the Competition is his latest book.
We interviewed Joey to find out more about his new book and his life as a published author.
Thank you for this interview, Joey. Can you tell us a little about yourself and how long you’ve been writing?
I’ve been a writer for about 25 years. I was a newspaper reporter for seven years after graduating from college. I had an interlude where I didn’t do much writing when I was practicing law.
For the last ten years, I have written quite a bit as President of Speechworks. We are a communication skills coaching firm based in Atlanta. I write a lot of articles and blog posts as a way of promoting my company.
I have three books, How to Win a Pitch: The Five Fundamentals that Will Distinguish You from the Competition, Even a Geek Can Speak: Low Tech Presentation Skills for High Tech People, and Selling and Communication Skills for Lawyers. All three are available at www.amazon.com.
What is your favorite book at the present?
I like anything by Michael Connelly, the crime fiction writer. One of my all-time favorite books is The Spirit of St. Louis by Charles Lindbergh. What a great adventure story!
If you could trade places with one author who you have admired over the years, who would it be and why?
I love sports books. So I would love to have a career where I could immerse myself into a sport and write about it. With that in mind, I would love to do something like John Feinstein, who writes great sports books. The same is true for David Halberstam, who wrote great books about sports.
Can you tell us a little about your latest book?
The book is How to Win a Pitch: The Five Fundamentals that Will Distinguish You from the Competition. It details how to create and deliver presentations that win business. It’s aimed at sales people. But it’s also a great book about how to persuade listeners.
As president of Speechworks, an Atlanta-based, nationally-known communication skills coaching firm, my colleagues and I have helped clients create and deliver presentations that have won billions of dollars in new business. We work with all industries including construction, architecture, engineering, high tech, financial services, manufacturing, real estate, accounting, law and others.