Interview with Jeremy Robinson, highly successful Lulu author - Page 4

My plan was to make the absolute best book I could and let it sell itself. So far, that's working.

To what do you attribute your incredible success?

When the book hit the Barnes&Noble.com bestseller list, I was in shock. That it hung out there for a few days and took the #1 spot in Christian Thrillers and Action Thrillers surprised me even more. It has also been a best seller on Amazon Canada several times over now. The primary force behind the success of the book is the book itself. People really enjoy it and the word is spreading. I'd also like to think, that being a Christian novel, perhaps I've had a little divine intervention on the book's behalf!

Have you done any book signings? (And how did you make that happen with POD?)

I have had two book signings so far, one at Barnes & Noble, the other at Waldenbooks. Both were extremely successful, with books being sold out. At Barnes & Noble, I had done signings in the past for The Screenplay Workbook (three, in fact) so I had established a relationship there and getting in again was just a matter of asking. However, with Barnes & Noble I had to bring my own copies to sell on consignment. Because they are print-on-demand, they are not returnable and thus, B&N will not stock them (though they kept three consignment copies for the shelf).

For Waldenbooks I simply went to the store and asked, 'Do you sell self-published books?" to which they replied, 'No, we are run by Borders now, and here are their rules." I read the rules and was pretty much guaranteed that A. I'd never get my book in the store, and B. I'd never schedule a signing. Regardless, I took out a copy and offered to let them keep and read it. The manager looked at the cover, read the blurb from James Rollins and everything changed in that instant. 'Oh! My assistant manager is a huge James Rollins fan!"

The assistant manager took the book home, read it, and loved it. I had the first book signing at this Waldenbooks in two years scheduled within a few days. The book is now stocked in the store at all times (ordered through Ingrams, not through me on consignment) and is right up there on the shelf next to who else? James Rollins.

Tell us how you were discovered by a mainstream agent.

I was sitting down for a day of writing and like every day I began by checking my e-mail. 'Receiving 1 of 1…" flashed across the screen. Then I saw who it was from: a literary agency whose name I instantly recognized. I thought, 'Why are they writing to me? Did I submit something to them?"

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  • The Didymus Contingency The Didymus Contingency

    DO NOT PURCHASE THE BOOK ON THIS PAGE. A SECOND EDITION OF THE DIDYMUS CONTINGENCY HAS BEEN RELEASED. This new version has been re-edited, has a nice new cover and is $3.00 cheaper. ...

Article comments

  • 1 - neal

    Oct 17, 2005 at 10:10 am

    this is nothing but a fucking ad.

  • 2 - Phillip Winn

    Oct 17, 2005 at 11:28 am

    Neal, a check of Parker's other articles will reveal a long series of interviews with different authors of different books from different publishers, all without any apparent link to Parker personally.

    Every positive review could be considered an ad, in one sense, though I see no indication that Parker was paid for this interview, and I see nothing ad-like about the interview, myself.

  • 3 - parker

    Oct 17, 2005 at 11:33 am

    Neal, I did an iUniverse author last week, this week I'm doing LuLu. I am also currently doing an author from Booklocker.

    And, I'm not getting paid by anyone, not an author, business, or blogcritics.

    I agree with Phillip - anytime a CD, TV show, or book is reviewed, it could be considered an ad.

  • 4 - Jeremy Robinson

    Oct 17, 2005 at 11:54 am

    Neal, I can see what you mean about it looking like an ad (because my answers cast a very positive light on Lulu), but the truth is I have nothing bad to say about Lulu. If I did, I would have been honset about it. And I certainly don't have anything bad to say about my book. As for why I included things like costs and program details, I thought readers would be interested to know those facts. I know I would have been before getting started.

    And if you have any additional questions, ask away. Who knows, maybe I'll even have something bad to say...though I doubt it. My POD experience really has been incredible.

  • 5 - Victor Lana

    Oct 17, 2005 at 1:38 pm

    Once again, a wonderful interview, Parker. This is not an "ad" at all, but more like tangible information that will be beneficial for some of us who are in the same place as writers.

    I think this series is great!

    Once question: it has been said that it is almost impossible for authors with POD books to get book signings in the major stores (B&N, Borders, Walden).

    Did Jeremy's past success contribute to his ability to get these signings? Thank you.

  • 6 - Jeremy Robinson

    Oct 17, 2005 at 2:11 pm

    Victor,

    I would agree that it is almost impossible to get a signing at Borders or Waldenbooks (though I was able to at Waldenbooks). Their policy is something like this: The author has to be well known. Has to guarantee 26 sales minimum. Has to provide posters, etc. And a lot of other sillyness. Not many, if any, POD authors fit those categories. It was only my association with James Rollins that opened that door and the fact that I was local(same town) that kept the door open. In fact, I'm having a second signing there in Novemeber.

    At most Barnes and Noble you simply need to seek out and befriend a CRM - Community Resource Coordinator. They're the ones who decide who gets a signing and who doesn't. If the store is open to consignment (and most B&N are) than a signing shouldn't be difficult to arrange (given you have a good book--if they think it won't sell they won't go for it.) This time around it helped that I knew the CRM from previous signings, but with a good book and a press kit, it shouldn't be too hard.

    Both signings were scheduled before the book was an online success.

    Hope that answers your question.

  • 7 - Victor Lana

    Oct 17, 2005 at 9:23 pm

    Thanks very much for the response, Jeremy. It was very kind of you to go into such detail. It's appreciated.

    I wish you continued success.

  • 8 - Joanie

    Oct 18, 2005 at 6:05 am

    Thanks for the post, Parker. I'm currently working on publishing a photography book through Lulu and I can't say enough wonderful things about them.

  • 9 - Herman X. Hermann

    Nov 02, 2005 at 11:04 pm

    Jeremy:
    I like the flow of information from your interview. Your humility comes across so naturally. As you know, I do not know you in person, but I must confess that I plan to emulate your approach to success, which I believe, my turn is pretty close.
    Warm Regards,
    Herman X. Hermann

  • 10 - Jeremy Robinson

    Nov 04, 2005 at 8:16 pm

    Thanks for the compliments, Herman X. I wish you the best of luck with your books. Feel free to leave a link or book title so we can all check out your stuff as well.

    And for all those reading this far into the notes, I'd like to add some recent success stories for The Didymus Contingency. I can officially say the book is no longer just self published. It is being translated into Romanian and into Bulgarian for publication in those countries by two different publishers. Strange that those places came first, but great news none-the-less.

    Thanks again Herman.

    Jeremy Robinson

  • 11 - Shelly Hadley

    Nov 08, 2005 at 12:13 pm

    Great job, Jeremy. I have been following your success since your first post in the Lulu forums (another great aspect of Lulu). I have self-published a cookbook through Lulu and I, too, have only wonderful things to say about Lulu. The first guy (Neal) is probably just jealous that he doesn't have anything good to say about anything. It's obvious with his use of verbiage here. It's dispicable that he would write something that nasty on such a wonderful review. Some people are clueless! He will get what he deserves and he wont get what he thinks he deserves!!

    Keep up the good work, I am proud of you!! I am glad that you are sharing your success stories with us, it gives hope to all writers.

    Shelly Hadley

  • 12 - manuela

    Sep 01, 2006 at 1:35 pm

    I had my book reviewed by Gloomwing magazine which is published by LULU. All I can say is for everybody to stay away from LULU and GLoomwing magazine. Gloomwing gives teh worst reviews ever and the guy who owns it harassed me like crazy and LULU supported him all the way. I had such a sour and bad experience with both LULU and GLoomwing. LULU is also the worse when it comes to self-publishing. It is viewed the lowest in the self-publishing ranking. There are better self-publishing companies than LULU. Plus the forums on LULU site are full of egocentric writers who will make any novice writer feel unwelcomed and stupid! stay away from LULU and Gloomwing!

  • 13 - Miles Evans

    Oct 20, 2006 at 3:20 am

    Here is another lengthy interview with Jeremy Robinson I just published if anyone is interested:

    Props to Jeremy for being so open ;)

  • 14 - Michelle

    Jun 20, 2007 at 1:43 am

    This article was very interesting and useful. I am wondering one thing. It appears key that in order to get reviewed you need to have galley copies (also then you can put review snippets on the book cover or back)...but I don't know if any POD companies allow for this. Did you need galley copies to get reviewed and were you able to get them?
    Michelle

  • 15 - S William Shaw

    Jul 05, 2007 at 7:55 pm

    Great interview :)

  • 16 - Faith Dwyer

    Jul 18, 2007 at 7:50 pm

    I am considering LuLu for my genealogy book. I have accumulated data on my entire family since 1630 (not just my branch of the family!). I played with the LuLu website and it was asking me to give them an estimate on the number of pages so they could send me a cost quote. I have no earthly idea how to estimate that. If I printed all the text data off my website onto 8x11 paper it would probably amount to about 1500 pages and that would not include pictures. Can you give me some tips? I think I would end up having to publish in volumes. Also, were there any downsides to LuLu I should be aware of? Their contract sounds pretty scary. Thank you!

  • 17 - Andrew

    Aug 20, 2007 at 6:18 pm

    Faith - The only downsides I've had with Lulu is that their printing doesn't allow you to include color pages in a B&W print, so if you want color pictures, the whole book has to be in color which is expensive. Their B&W print is like most standard paperback books I've seen, very good for text and illustrations, but only ok for photos.

    I've done the text formatting myself on all the projects in Adobe InDesign and uploaded a PDF. You will want to format the text in Word at the least.

    There is a maximum # of pages per book, I think It's in the 700s. You will retain ownership of the rights to your book, and you can always cancel the project and take your book to another publisher if you wanted. Also, Lulu allows you to keep your book private until you are ready to release it. Or , if you only wanted to make copies available to your family, you can generate a private URL that is not listed anywhere but you can send it to people.

  • 18 - Lorina Stephens

    Aug 28, 2007 at 11:09 am

    Very informative and uplifting article. Thank you. Although I have two book printed by a conventional publisher (Touring the Giant's Rib: A Guide to the Niagara Escarpment, Boston Mills Press; Credit River Valley, Boston Mills Press), I opted to have my recipe book, Recipes of a Dumb Housewife, published through Lulu. I'll be releasing my historical novel, Shadow Song, this fall, also through Lulu.
    Found your comments on marketing quite useful. And the fact an agent contacted you after the fact, inspiring.
    Regards,
    Lorina Stephens

  • 19 - David

    Oct 22, 2008 at 1:15 pm

    Writers...something to think about..It is now Oct. 22, 2008. Why would a company still have a 'success' story from over three years ago still running on their homepage? Is it because they have had nothing else to promote? Think about it.

    Jeremy Robinson's success came from his initial hard work and his name was already quite known in the writing world, which we all as unpublished writers know, is the hardest obsticle to overcome. I am very happy for him and his apparant success, but be realistic writers. One or even a few successes doesn't make for a fantastic company. Even if he hadn't had the success, he would have still been charged for the services. Again, think about it. I too have a series of books I'm trying to publish, and yes, I even have one here at LuLu that is only for my viewing. I have nothing bad to say about the company. They served their purpose well and I'm very pleased with the outcome of the book form. However, writers, again I implore you, think. Don't waste a lifetime of work just to see your book in print. You can do that on your computer.

  • 20 - jan bennett

    Apr 27, 2009 at 11:08 am

    I found this article very informative and as newspaper writer and journalist, I think the author did a complete service discussing costs, marketing, etc. This is not an advertisement...this is a article aimed at professional writers so what kind of a piece would this have been without that kind of information? thanks for the detailed article...I for one appreciated it...jan

  • 21 - Bhavish

    May 09, 2009 at 7:51 am

    Nice comments are above all

  • 22 - Bhavish

    May 18, 2009 at 11:12 pm

    Great interview.lots of information.thanks for sharing........

  • 23 - Russ maggio

    Jun 15, 2009 at 10:07 am

    I am considering publishing with Lulu. I did due diligence with many of Lulu's competitors and think maybe thier higher prices are just profit driven. I don't have enough info to choose between publish by me or publish by Lulu. Anyone have experience with this?

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