I did not know what to expect with this book but I know what reaction I had as I read it and prepared for the interview: Fear. It's an understandable reaction, methinks, when doing an interview with a person best known for brilliant put-downs and messing with the heads of those who interact with him.
We deal in the interview with the semantics — most articles I found while researching this refer to him as a prankster, but he prefers to consider himself a satirist, someone more in the vein of Jonathan Swift's A Modest Proposal as opposed to the show Punk'd.
You may not recognize his name — he long went by the name 27bslash6, a reference to George Orwell explained in the interview, but you will probably have heard of some of his work, the most famous being the one about the spider which you can read here.
His invites to what turned out to be a fake "Kate's Party" drew much media attention including this article.
His fake McDonald's memo, in which it is suggested there's a policy of omitting items from customer's drive-through orders, while hilarious, cost him some legal hassle. Snopes, one of the best BS detectors on the internet, sums it all up nicely here.
He may be best known to catlovers for his missing cat poster emails which are hilarious.
So you can see why I asked, when setting up the interview, for a promise I'd not be messed with myself.
"How do I know you won't prank me if you don't like the interview? Do I get prank insurance?" I asked if any topics were off limits.
His response: "And there are no topics off limits; If I like the interview I will teet/facebook a link to it, if I don't, I will just link to youtube videos of cats jumping into boxes instead.
His book's introduction ends with this: "A big thank you also goes out to the people who link to, tweet, repost, and frequent the 27b/6 website. Without them, the hit counters would be only in the double digits"
And with that let's cut to the interview before I say anything that might get me rickrolled.
Do you consider yourself an "evil online genius" as per the book's title? How so?
I have no idea why the publisher decided to add that title to the book cover. Seeing the proof for the first time, I stated "people will think I have given myself that title." Having been in the design industry for over fifteen years, I almost had an aneurysm when I saw the pointy random blue starburst. Expressing this to the publishers, they declined my request for it to be removed. If anything, with every email I sent them, it became more pointy and random. It looks like it has been done by a child. With Palsy. Also, people will probably point and say, "Hey, there's that seven legged spider — welcome to the Internet... two years ago." which is quite hurtful. I have written quite a bit since the spider exchange. Mostly about cats because everyone loves cats.