Recently I attended a writers' critique session in my home town of Denver Colorado. While there I met David Loeff. I was immediately impressed with his knowledge of graphic design. I am very happy David agreed to let me interview him and learn about his newly published book on graphic designs.
Can you please tell the readers about your background?
I am happy to say that my background has been quite varied. My first job out of college was with a sewn goods company, which manufactured kitchenware, pillows and stuffed toys. After several years, I was stationed in Taiwan as the company’s overseas buyer. I learned to speak Chinese while there, and gained familiarity with Chinese culture.
After returning to the States, I worked as a graphic designer and as a mental health clinician. During this time, computers began to play a greater role in graphics. I took courses in multimedia, database design and technical writing to sharpen my computer skills. This led to a second bachelor’s degree and a new career in technical writing and support. Being a computer technician at the Art Institute of Colorado further sharpened my graphics skills through frequent contact with instructors and students. Since that time, I’ve specialized in business writing and graphic design.
I understand you recently published a book as a paperback with CreateSpace, and as an eBook for Kindle — can you explain what the book is about and why you wrote it?
The book is called Graphics Essentials for Small Offices and it’s intended to help small organizations save money while producing good-looking graphics.
I have spent a lot of time helping art students with technical issues and advising clients about the pros and cons of different types of printing and about how to allocate graphics budgets wisely. I’ve found that smaller organizations often lack employees who are familiar with graphics. They don’t understand how to design materials to look good in print or what questions they should ask graphic designers.