Interview with Civil Rights Biographer Anita Hackley-Lambert - Page 3

I guess most writers encounter some form of writer’s block. Overcoming that, for me, is to just go with the flow of what’s trying to get out rather than to make myself write about a specific topic. That way, I am surprised.

How was your experience in looking for a publisher? What words of advice would you offer those novice authors who are in search of one?

My best advice to novice authors is, do your own research -- not all publishers are upfront and honest. I had identified a super Christian book publisher, Pleasantword.com. Unfortunately, after all the research and communication, I could not use them because they could not meet my rushed deadline without compromising the quality of my book. They needed an extra 30 days, which I did not have. I appreciate their honesty. But, that left me scrambling to find a publisher that could.

I ended up with BookSurge, an Amazon.com company. In fact, they were the only publisher to guarantee my deadline of July 24, 2006. It was a very complex and demanding collaborative effort. Although the publisher and I worked closely, I was the aggressor. Staying on top, at every level, was the difference in getting published on time and losing out altogether. Even with a few hiccups, I met the requirement.

The downside is the cost. I paid 3-4 times more than with other publishers, and I did not get the quality promised. This stressful experience taught me a valuable lesson -- I could do better by publishing my own books. This inspired me to start my own company, HLE Publishing.

What type of book promotion seems to work the best for you?

Good question. First it is important for me to let everyone know that I paid thousands of dollars for a quality promotion and got ripped off. The good news is that I learned to self-promote and pleased to have done quite well.

Now, to answer your question, there is no single promotion that works better over another. I use numerous methods to promote my book. For example, beginning at least two months prior to publication, I send out several press releases announcing my book and follow those with monthly releases of upcoming author events like book signings and speaking engagements. The Internet super highway is my best marketing partner, my friend. I distribute flyers, announcements, invitations, etc., electronically and via snail mail. I use email marketing, web sites, and blog sites. As long as my book is in print, this marketing strategy never stops.

I continue to search for innovative promotional campaigns. My current promotions include Virtual Book Tours and book trailers.

Article Author: Mayra Calvani

Mayra Calvani is the National Latino Books Examiner for Examiner.com.

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