Guy Kawasaki's The Art of the Start - Page 2

I wish I could tell you that no one went broke making meaning. It's not
true. But if you fail by attempting to make meaning, at least you tried
something grand. If you succeed at making meaning, you almost always make
money.

(I'm a real estate agent) What advice would you give to real estate agents seeking to develop new business and set themselves apart from the competition in the present, and future real estate industry (which is likely to have more online real estate companies, discounters, automation, etc.) in order to ensure that their business is both meaningful and profittable?

First, real estate agents should step back and look at the meaning they do
(or can) make. For crying out loud, you enable people to actualize the most
meaningful dream in their lives: a home. If that isn't noble, what is?

My second recommendation is that real estate agents always look at the
long-run revenue stream of a customer. That's where you separate the pros
from the flashes-in-the pan.

Finally, real estate agents should never ask people to do/buy something that
they wouldn't. This is always a good test to determine if you're doing the
right thing.

Not that I know much about real estate, but if you did these three things, I
think you'd stand out in the field.

Do you have a secret method for converting naysayers into evangelists? Would you share it with us? By the way, I loved the t-shirt promotion idea.

Who said I convert naysayers into evangelists? Actually, I have little
patience with naysayers. My theory is that you try to convince them a couple
of times and then move on. It's very hard to get an atheist to believe. One
should focus on agnostics and believers.

If I have a "secret," then it's Guy's Golden Touch--which means that
whatever is gold, Guy touches. The key to evangelism is to have a great
product or service. Trust me when I tell you, trying to evangelize crap is
very hard.

This is not related to the book, but here in Tampa Bay we have a "high tech" corridor called the I-4 Corridor, but it isn't experiencing rapid growth at the moment. Are you familiar with this sector, and if so, or if not, what do you think it would take to attract more tech businesses to the Central and West Central Florida regions?

Article Author: Mr. Real Estate

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