The Unknown Google
Part Two in the book is called "The Unknown Google" which gives tips on how to use Google's Image Search, Google News, Froogle (shopping with Google), Google Groups and the Google Directory, which is based on the Open Directory project. Part Three shows how to use tools, such as the Google toolbar and third-party tools, that make it easier to use Google.
The final section of the book is for webmasters, giving help on what you can do to make your site Google-friendly. There are some things they don't cover here. As the authors state at the beginning of the chapter
Here's what you won't find in this chapter: tips on gaming the Google engine, interfering with the proper functioning of its index, or otherwise playing the Google ranking game unfairly. While Google tries its darnedest to keep up with such attempts — and does a pretty good job of it — people have found some dirty tricks that pay off in the short run. If you came to this chapter looking for that sort of edge, you'd best look elsewhere.
What they do tell you in this chapter are some of the fundamental steps you need to get your web site noticed in Google. Most experienced web designers will know these things. However, the barriers to entry in web design are low, and more and more people are finding themselves webmasters of some sort. The information will definitely help those people. This section ends with a discussion of Google's AdSense program, where website's can run ads supplied by Google, targeted to your site from the information in the Google database. (It doesn't always work that way. I use Google AdSense on my blog about computer bugs, and every once in awhile I notice that one of my advertisers is Terminix.)
Article comments
1 - Mark Saleski
that elmer fudd setting is killin me!
sizes for images are:
"laage", "meedy-um" and "Wittle"
2 - Jim Carruthers
Not only is Google a floor polish and desert topping, it's also a comedy show and best-selling book! Like doughnuts, is there anything it can't do?
3 - Mark Hasty
I have a regular feature on my site called "The Search Engine Answer Guy" where I take some of the weird Google queries (and they all come from Google) that have led people to my page, then try to answer them. I don't know how much fun it is to read, but it's a hoot to write!
4 - Eric Olsen
terrific review Bruce - I too thought I was something of a search engine expert because I am one searching mofo, but this is a whole different league. Thanks!
5 - Bruce Kratofil
That's right, Eric -- you may be able to do you search for Herman's Hermits lyrics much faster.
Unless, of course, you have all their lyrics memorized to begin with!