This is Donald Norman's latest book, and the last one I'll be reading.
It's the same old same old, and I've heard it enough before from him in his previous books, such as Things That Make Us Smart, The Design of Everyday Things, The Psychology of Everyday Things, and Turn Signals Are the Facial Expressions of Automobiles.
This book isn't even a long article; rather, the new or useful information it contains would fit in a column in the Wall St. Journal.
Here's the book, as digested by the crack bookofjoe editing team [the editing team, by the way, and fyi, has absolutely no connection to my crack research team - in fact, the editing team works in a secure, undisclosed location, unlike the editing team, slaving away down below me in the sub-basement. But I digress] for you:
1) Most human error is, in actuality, design error
2) Good design must be a fundamental part of design from the start
3) Good design cannot be adopted once a product has been completed
4) Technology must provide function unnoticed, without disruption
5) Good design makes people happy to be seen using it
6) Good design makes products seem to work better, even if they don't
Huh. Not even a column.
Norman's website, interestingly enough, is not very good.
Not surprising, really: a recent contest compared the websites of a bunch of world-class design gurus, including Norman and Jakob Nielsen, against those of non-famous design-focused bloggers, and the gurus lost 8-0.
They know too much to step back and actually look at the mess they've made of things.