Rob Benwell's Blogging To The Bank 2.0 is a detailed breakdown and explanation of the techniques used by one of England's youngest and most commercially successful bloggers to create profitable blogs that draw in thousands of targeted visitors. Or so he says — so let's find out!
Compared to the original version, BTTB2 is a completely re-written work and Benwell claims that it's not necessary to have previous blogging or Internet marketing experience. His techniques come in two parts, a basic blueprint designed for new bloggers followed by a new section for serious bloggers featuring more advanced techniques. I'm about to try out both sets of techniques and report what happens for our mutual greater understanding and, who knows, possibly profits, too.
After introducing himself and detailing his background and previous experience, Benwell sets the framework for his approach, stating, "The only way to have long term blogs that produce results for months to come is to follow the 5 blogging commandments".
So we're all working from the same perspective, here are the five commandments in full:
1) Imitate Nature: Don’t go stuffing keywords into posts or overdoing on page SEO. Google, Yahoo, and MSN are looking for quality sites by real people, not someone spitting out hundreds of blogs per month filled with keywords and ads.
2) Add Some Visitor Value: About every post you write should offer some value to your readers. Now this doesn't mean it has to change their life or anything but it needs to offer them value. Even posts about a related article with a link or a product review are good. Blogs filled with RSS vomit don’t offer value and won't last.
3) Make It Sticky: Your blog should have people coming back to it and reading it again and again. Make sure you include RSS reader buttons so visitors can subscribe to the feed. Also opt-in newsletters that offer more than just updates are a good idea but the number one way to get people to come back is to offer excellent likable content.
4) Don’t Let Your Blog Die: After testing I've seen huge differences in blogs that are kept updated and offers that don’t get new posts. You don't have to post every day or even every week but make sure you don't just set them up and forget about them because they will die off and lose traffic.
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Article comments
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2 - Jeremy
Really great tips! It's so true, you really need to write sticky unique content that draws people back in repeatedly. Rob Benwell has some great tips for effectively marketing your blog using free services. Definitely a must read for any serious online marketer! The new verision 3.0 is also chock full of great ideas and tips, be sure to check it out!
3 - Eli
While a number of people I've talked to said they've had no success with blogging to the bank, I've managed to build a number of blogs that earn me consistant income. Why do you think some people do so well and others fail?
4 - Mark
I have and continue to use BTTB and I think its wonderful.
Mark