The name Ian I. Mitroff might not ring bells, but anyone who is well-versed on the topic knows why he's been called "the father of modern crisis management." Mitroff is a professor at the Marshall School of Business and the Annenberg School for Communications at the University of Southern California. He's the author of numerous papers and books on crisis management, business policy and other areas of business
Crises aren't limited to computer breaches, hurricanes, and tsunamis. Unfortunately, more crises have occurred in the past few years than in the 20 years before that. Too many organizations react to crisis, instead of making crisis management a part of its organization, like human resources and finance.
The unusual way of doing business in the past has become the normal way of doing business today. Crisis doesn't have boundaries, so it can affect a company across the board rather than in silos.
Mitroff works to change attitudes and philosophy required to ensure a company correctly implements crisis management, rather than addressing the basics of crisis management. The basics won't matter if companies have the wrong attitude.
According to Mitroff, organizations that adopt the seven challenges improve their chances of riding out any crisis that occurs. Organizations also include public, government, and non-profits. Before 9/11, people thought the idea of a "flying bomb" was unbelievable. Unfortunately, that wasn't the case and it taught organizations a valuable lesson: be prepared for anything, even far-fetched scenarios.
You'd think 9/11 would encourage organizations to take a proactive stance on crisis management, but just two years after 9/11, companies returned to their old ways and prepared to handle only few crises: natural disasters and fire. Crises have changed as they're not just "normal systems accidents," which are accidental breakdowns as a result of very complicated technology.
Seven competencies help an organization survive a crisis and maybe come out of it better than before the crisis. They are:
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