He recalls the problems they encountered in the South when they had to buy food for the black artists and take it to them on the bus because they could not eat in the restaurants. He also recalls how rock 'n' roll brought white teens and black teens together through the love of the music.
Among other interesting stories Cannon shares are those of the rock 'n' roll tragedies that touched his life because they involved people he knew and liked, like Buddy Holly, Gene Vincent and Eddie Cochran.
Cannon also has interesting encounters to relate involving Elvis Presley, Frank Sinatra and even The Beatles and The Stones, although like most of the other "teen idols" his career was drastically impacted by the arrival of the Beatles and the other British groups who dominated the mid-60s music scene.
While sometimes a bit repetitive, Where the Action Is is an enjoyable visit to an important part of American music history by a man who was right in the middle of the action.