Physically Weiwei-isms is a black, small hardbound book, fitting nicely into a jacket pocket and meant to be carried around, perused at chance moments and ruminated on. It knowingly bears a resemblance to the little red books that were given out by Chairman Mao in order to popularize his philosophies to his subjects. Yet, brainwashing is not the dastardly attempt of the author this time; it is more akin to brain-widening. Take a look for yourself. I feel safe in saying that some statement, one of his turns of phrase, will hit you like a punch in the gut, likely leaving an emotional bruise that will take great time and thought to recover from.