Though Twitter Power was published earlier this year, it's already beginning to show it's age. In the wide world of the web, connections are narrower and internet time is four times faster than real time, at least I think that's how the quote goes. That said, this book would be awesome for someone who wants to leverage the connection power of Twitter, is new to the medium, and doesn't have much online marketing background.
There is a fact about our culture that is not discussed in the book. Americans love to accumulate and we love to see our name in lights (ranked). I realize that Twitter is an international channel, but that doesn't mean that other cultures aren't similar to ours. We collect frequent flyer miles, credit card points, baseball cards, coasters, dolls, bottle caps... so it only makes sense that we'd want to accumulate Twitter followers, too. Quality far and away outshines quantity. Unfortunately, most of the ranking engines on Twitter weigh quantity for too much, and too many profiles are influenced by accumulation. Be wary of those that only care about gaining followers and not engaging because they may just want to see their name in lights.
Comm takes the time to talk about strategy in reference to quality, but doesn't get into the fact that users can now ramp up thousands of followers in a mere matter of days using follow engines. I'd love to see him address whether it's possible to glean quality from this massive influx of quantity simply from the sheer numbers of it.
There really are four parts to the Twitter day, and they can be broken up into six hour segments. This analysis would make an interesting addition to the scheduled updates portion of the book. Because of the international nature of Twitter, I can promote one blog post in the morning, afternoon, evening, and then overnight. Since I only grab about six-seven hours of sleep each night, I can do all of this without using scheduled tweets. Of course, I also have no girlfriend, no wife, and no kids, so that makes it a heck of a lot easier, too. It might be rewarding to see how this technique impacts traffic logs. So far, I've not had any detriment from my avid readers, partly because they are avid and partly because I engage with them throughout the day between the broadcasts.
Article comments