Do you have a Web design business? Do you want to have one? If you answer "yes" to either question, you really need to examine The Web Design Business Kit: Second Edition. Whether currently running a Web design business, or just starting one, there are a lot of questions that need to be addressed if you want to be successful. Things like: how do I get new clients?; How do I keep my old ones?; Am I charging too little?; Too much? These and many, many more questions are answered in The Web Design Business Kit, now in its second edition.
The Web Design Business Kit is the brainchild of Brendon Sinclair, the founder and executive director of Tailored Consulting, a web design firm that specializes in Web Development, Search Engine promotion, and Web Branding. Formed over eight years ago in Queensland, Australia, they provide advice to businesses as well as managing a number of their own sites.
The Web Design Business Kit comprises almost 700 pages and is contained in two thick three inch binders. Also included is a CD with all of the documents that you will need to grow your business. The first binder is called "The Manual" and contains the information that you will need to build and grow your business. The second binder, called "Documents" contains all of the day-to-day business documents a business needs. These documents, all 73, are included on the CD-ROM.
The author's philosophy is based on four fundamentals. First, your web design and development skills don't matter. Second, you should not be the cheapest bidder to win a contract. Third, when the project finishes, your income should not. Four, your clients are everywhere.
The "Manual" is divided in to five major sections.
Section One, "First Steps in Freelancing" begins by asking the question "Why be your own boss anyway?" To run a business there are certain things that you have to come to grips with. First is how to define success and failure; these have to be defined on your terms and with regard to what you are trying to accomplish. Next you have to determine what kind of business you are in. To start your business, you need to begin at the end by defining your exit strategy - your goals.