Social media marketing is the process that uses social networks, blogs, online communities, or other online collaborative sources for sales, marketing, customer service, or public relations. Included in these sources are Facebook, YouTube, Twitter, LinkedIn, and Flicker.
In The Social Media Marketing Book , Dan Zarrella, a social media and viral marketing scientist, will attempt to guide you through the maze of social platforms and tools to help you make a better informed decision on which ones to use and how to use them. The Social Media Marketing Book is 240 pages and 11 chapters.
Chapter 1, "Introduction," begins with a look at what social media marketing is, especially when compared to traditional marketing. In this chapter you will see how the big corporations use social media marketing, how small companies use it, as well as how you can use it.
Chapter 2, "Blogging," examines how blogging can be used as a hub for your social marketing efforts. Here you will look at what kind of content is appropriate for blogs, what you should put into your posts, your content strategies, how to build an audience as well as the various options you have for your blog.
Chapter 3, "Twitter and Microblogging," looks at the latest phenomenon of microblogging. This is a form of blogging that restricts the length of each post. Twitter is probably the most famous of these and you are limited to140 characters per post. In this chapter you will look at the history of microblogging, protocol, Twitter, and how Twitter can be used to promote your business.
Chapter 4, "Social Networking," is where you connect with friends, colleagues, and clients. Each site presents its own possiblities and challenges and here you will look at three sites; Facebook, Linkedin, and MySpace. You will explore the various options that each offers as well as whom they fit best for.
Chapter 5, "Media Sharing," is done on media sharing sites such as Flickr, YouTube, and SlideShare. On YouTube, you can use this type of platform for content that can be used for entertainment, training, and education. With Flickr, you can post images about your company and with SlideShare you can upload and share presentations.