Though the book may be short on real life examples that we can relate to, it is a very important body of work. We have to recognize that happenings in the edge (of the business ecosystem) may not be so obvious as we are accustomed to recognizing corresponding happenings at the core of the business ecosystem. The Power of Pull succinctly argues that in this emerging 21st century economy, scalable mass collaboration brings together the people-centered expertise and innovative ideas needed to address the very complex challenges, as well as the ample opportunities all around us. This is hugely different from the last century model of mass production. The book convinces us that it is clear that our existing institutions, firmly rooted in the world of push, will require significant redesign in order to effectively harness the potential of pull. Institutional innovation — redesigning the roles, relationships and governance structures required to bring participants together in productive endeavors — will be a key requirement.
In fact, Brown, Hagel, and Davison argue that institutional innovation will trump either product or process innovation in terms of potential for value creation. Clearly this calls for well studied efforts to make this leap and I believe that The Power of Pull is one of the companions that shall help us navigate through this transition to conquer greater heights!
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