Book Review: The Power of Pull: How Small Moves, Smartly Made, Can Set Big Things in Motion by John Hagel III, John Seely Brown, and Lang Davison - Page 3

Lets switch to the “pull model.” The key premise in this model is that tapping the benefits of what is happening at the edges of organization and typically passionate and motivated employees and their networks make such things happen – the pull model leverages such participation and efforts. Deep performance improvements are made possible by embracing the pull model and this unleashes the power of individuals towards achieving such goals. The Power of Pull argues that the network effects of scalable collaboration can flip the experience curve and create what was unthinkable in traditional 20th Century management: an increasing performance improvement curve.

The Power of Pull is anchored on a framework that includes multiple dimensions in which interventions and initiatives happen and in their interplay comes out a very different mechanism of operation that encompasses business, process, and people.

Some of those key levers of influence as identified by the authors include:

Access: the ability to fluidly find and get to the people and resources when and where we need them.

Attract: the ability to get resources and people with right expertise both within and outside the enterprise.

Achieve: the ability to get results based on the partnership, collaboration, production leveraging, amongst other things, knowledge flows.

Within the achieve dimension, the book brings a new concept called "creation spaces." These are defined as "environments that effectively integrate teams within a broader learning ecology so that performance improvement accelerates as more participants join." These creation spaces "allow large numbers of participants, often in the millions, to come together to test and refine the practices required to master this third level of pull — achieving their potential more effectively."

"Although from a distance it may look like they are emerging spontaneously, self-organizing in response to the needs of the participants, a closer look reveals that creation spaces are carefully crafted by their organizers, especially in the early stages, to engage the right kinds of participants and foster specific types of interactions, all within environments that unleash the potential for increasing returns."

I like the emphasis the The Power of Pull makes on "Passion" of individuals as cornerstone of their success. All these interplay at the individual, organization, and network stage of organizations. The nature of interplay could range from "shaping views (direction or trajectory)," "shaping platforms (creates incremental values at individual, organizational and network wide)," and "shaping acts and assets  (interventions of rightly aligned resources)."

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Article Author: Sadagopan S

S. Sadagopan is Vice President(Global), Business, IT & Cloud Transformation Services for HCL Technologies. He has led several consulting and technology transformation engagements covering multiple industries cutting across a wide variety of technologies around the world. …

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